If you read so much about books, then you may very well find this fairly cool. We are going to decipher a few of the major trends in the massive field of bookstores and book selling.
Do you remember the unstoppable rise of ebooks a few years ago? No? Well, a few years ago, there was the intense expectation that sooner or later ebooks would dominate the book market and potentially even make books completely obsolete. One university, in preparation for this brave brand new world, entirely remodelled its library to have no books. A few years after that, the situation couldn’t be more different. Print books are still more than twice more popular than ebooks are. In fact, ebook reading through rates have actually flatlined recently. This certainly gives quite a little bit of intend to bookshops to continue growing in the market. Certainly, Fnac’s shareholder would possibly be in agreement that conventional book sales still have so many potential. Book industry statistics remarkably are remarkable, especially when you look at each bookstore market segment.
There’s a fairly popular stereotype that books are generally read by older men and women and that younger men and women do not read at all. The reasons for this impression are rather apparent – the younger generations have grown up with many other forms of media along with books, so would naturally have less time to dedicate to book reading, specifically when they might be binge watching tv shows. However, statistics indicate that younger people are more voracious readers than the older generations. Supposedly, 4 in 5 have read a book in the last twelve months on the subject of individuals aged 18-29. By contrast, only 7 in 10 people over the age of 65 have read a book in the last year. Barnes & Noble’s shareholders would possibly take convenience in this statistic as it indicates that the total market happens to be broadening, rather than contracting. This might make it much easier to identify a target market for bookstores.
In an increasing globalised age, we'd anticipate that international providers would end up dominating most markets. Certainly, you’d expect that the industry would be dominated by a few gamers. And to an extent that is true, in picky in the United States. Even so, exceptionally, independent bookshops have likewise been having some excellent times. The number of independent bookshops keeps growing year after year. And this happens to be perhaps having an impact on how other bookshops go about they way they engage. For instance, Waterstones’ owner might agree that the chain has changed itself over the years to give a bunch of freedom to person bookstores with regards to what they stock and what they promote most heavily, so any two retailers in the chain might feel quite unlike each other. Maintain an eye on the broader book industry to watch what else is happening.